How Jesse James Sold $100 Million in Product in 60 Days

When it comes to selling merchandise of any shape or form, the story of Jesse James and West Coast Choppers is one that just about anyone would strive to duplicate.

What started out as a motorcycle shop trying to sell t-shirts quickly turned into a business that would produce more than a billion dollars.

In this interview, we learn about the controversial decision that would go against the grain and turn this little operation into a world renowned brand.

Check out the video below that shows off as Jesse tells all about how one simple move would cement his legacy forever and build his bank account beyond belief.

JESSE JAMES: WHY I WON’T BUILD A BIKE FOR SYLVESTER STALLONE