GM redesigns its logo after more than 50 years
General Motors unveiled a new logo Friday that the company says symbolizes its shift toward electric vehicles.
The now-lowercase letter M, for example, features arches that are squared so they resemble the prongs of an electric plug, the company said. And the blue coloring is supposed to evoke “clean skies.”
The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.
The logo will be introduced with a marketing campaign, titled “Everybody In,” to promote the automaker’s electric vehicle initiative. As part of the campaign, ads will show a variety of people talking about GM’s electric vehicle technology. The ads will prominently feature Malcolm Gladwell, an author who has written books about cultural change like “The Tipping Point.”
With these ads, GM hopes to change preconceived ideas about the sorts of people who buy electric vehicles, said Deborah Wahl, GM’s global chief marketing officer.
Besides the Chevrolet Bolt EV, which GM has sold since late 2016, upcoming electric vehicles GM has unveiled so far include more expensive luxury models like the Cadillac Lyriq and GMC Hummer EV. The Hummer EV will go on sale later this year starting at more than $100,000, but less expensive trim levels are expected later on.