How Automakers Sell Expensive Versions Of Cheap Cars

Over here in the enthusiast world, we can be pretty keen, generally, to all of the various nuances that are in existence between different versions of the same vehicle. For example, let’s say that you’re a fan of the Chevrolet Corvette. When you start to talk about each and every model, you’ll be able to pick apart the differences from what engine comes in it to maybe the different interior options and suspension packages that come with each nameplate from the base model coupe all the way out to the ZR1.

With these different packages, automakers are able to take one vehicle and spec it out to be able to reach out to a wider variety of customers. After all, releasing just the ZR1 and its six-figure price tag wouldn’t make too much sense when you look at all of the different Corvette customers out there. While the ZR1 might be widely regarded as the coolest Corvette in the lineup, it probably doesn’t come close to accounting for the most sales dollars as it just makes sense that the majority of folks are actually picking up the base model cars since they tend to appeal to someone who maybe isn’t as into the scene as much or just simply doesn’t want to spend that much money on a car.

If you follow along in the video below, you’ll be able to dial yourself into a phenomenon that’s been happening right under your nose and you’ve probably noticed it but not to this extent. As the video points out, with a vehicle like the Dodge Challenger, there are even 15 different packages on the same exact platform.

It also gets pretty interesting when you see how different manufacturers apply the same concept to vehicles that aren’t specialty sports cars because we know that just about everybody is dying to get their hands on that high-performance minivan with the racing stripes.