How Ford’s Marketing Made America Fall in Love With a Bronco Nobody Has Seen

The difference between a good company and a great company could be the marketing team.

At the end of the day, a good marketing team could actually stand to make money for a company that’s not even that great at all. Great marketing over the years has definitely been celebrated as it entertains us as much as makes us want to purchase products.

Recently, one of the most popular companies in the world has been Tesla. Why? Sure they have cool cars and innovative features. However, beyond this base, their marketing effort through CEO, Elon Musk has taken them to a new level. The best part is that most of it, they don’t even pay a dime for as Musk presents the product and himself in such a way that makes everybody want to buy in. Sometimes, good marketing theory can be hard to put our finger on but we definitely know it when we see it.

This time, we join in with a video from The Fast Lane Car that takes on the marketing of the Ford Bronco. One might argue that even though the latest bronco hasn’t come out yet and still won’t for another couple of months, the brand has done an absurdly good job of marketing the vehicle. At the end of the day, TFL argues that many people are even convinced that the Bronco is better than the Jeep Wrangler. We have to slow down a little bit, though, because nobody has ever even seen the Bronco yet. It doesn’t exist in real life!

By following along with the video below, we actually get the chance to dive into some of what has made the model so successful in terms of reputation so far. It’s pretty amazing to see how many strides the platform has taken without even seeing the light of day. Can you think of any other instances like this where a product has been so sought after even though nobody really knows what it’s actually like?