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How Hot Wheels Rose to Prominence as America’s Favorite Die-Cast Brand

Over the years, there have been toys that have stood out as extraordinary, really differentiating themselves as the segment leaders. Among those names, naturally Hot Wheels is definitely toward the top of the pack.

What was it, though, that gave the Hot Wheels brand that boosts into the stratosphere that pushed the die-cast car producer past all of the other brands like it. At the end of the day, there were a lot of companies making toy cars when Hot Wheels got started back in 1968. At the end of the day, obviously, there has to be some differentiating factor that caused consumers to gravitate toward this brand instead of the dozens of competitors.

This time, YouTube creator, Little Car, gives us the rundown of how exactly the brand came to be and how it evolved to get to the point where it is today.

Over the years, we would say that there were definitely some pretty smart forward-thinking individuals involved in the company. However, Hot Wheels definitely got tangled up with its fair share of luck along the way to help bolster the brand to become an icon. Once reaching legendary status, the brand certainly has opened up the flood gates of creativity, making everything from movies to video games to really bolster that bottom line.

Down in the video below, we get to absorb a little bit of a history lesson. The video explains to us how exactly the company that sold hot rods with bright colors instead of typical road cars like its competitors would be bolstered to become a legend.

Hot Wheels hasn’t only cemented itself as one of the most iconic toy companies ever but it also has transcended the toy industry to become one of the most iconic brands in all of pop culture history.


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