Jeep Quietly Unveiled a Grand Wagoneer Revival Today and it’s Pure Brilliance

Overall, 2020 hasn’t really been a net win. With all of the chaos out there, we would probably wager to say that most people would want a mulligan for the year if that were an option.

However, when we get into times like these, we can’t help but try to find the silver linings. Perhaps, one of our favorites is the fact that the Ford Bronco revival has been unveiled, bringing back a fan favorite nameplate in order to compete directly with the Jeep Wrangler.

Apparently, though, over at Jeep, they have had their eye on a variety of different factors outside of this newfound competition. As they likely feel like their current offerings are in a good place, Jeep looks like they’re going to try and find more areas that they can exceed in.

One thing that Jeep has always had a reputation for has been being rough and tumble. Their vehicles traditionally have been designed for off-road use and really excel at offering a package that is good for fun. However, if anybody ever told you that a Jeep Wrangler is the most comfortable vehicle in the world, we would call that person one of the biggest liars we have ever met in our entire lives.

However, over the past couple of years, the brand has certainly been working on delivering a couple of luxury offerings. With models like the Jeep Grand Cherokee, we have been finding top-tier luxury along with leading technology that really attempts to coax Jeep to compete in the luxury space.

With an unveiling today, they take another step toward cracking into the luxury marketplace. They’re doing it by bringing back a nameplate that tends to be a fan favorite. Met with great nostalgia, the Jeep Grand Wagoneer seems to be on track to attempt to compete with vehicles like the Cadillac Escalade.

In the presentation unveiling the model, it was described as more of a “Glass house by the sea” as opposed to some other Jeep models that might be more “Cabin in the woods” vibe. In other words, this particular Jeep won’t target the adventure crowd but instead seems to try to offer more comfort in a big luxury vehicle that matches consumer preferences which have been skewing toward bigger and bigger vehicles recently.

By following along below, we get to check in with the model that is promised to be built in metro Detroit next year for an offering late in 2021. Just to note a couple of highlights, the model will be a plug-in hybrid electric powered machine. On top of that, there are screens just about everywhere, familiar Mopar design, and all sorts of sustainable materials on board.

In order to get the full scope of what exactly is going to be going available with the Grand Wagoneer, you can see the full presentation below.