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RAM Rebel TRX Takes a Jab at Ford With Hidden Easter Egg

RAM Rebel TRX Takes a Jab at Ford With Hidden Easter Egg

Traditionally, an “Easter egg,” is defined by is “An extra feature, as a message or video, hidden in a software program, video game, DVD, etc., and revealed as by an obscure sequence of keystrokes or commands.”

Easter eggs have popped up all over pop culture, most commonly in video games and movies. Those familiar with the Breaking Bad series probably have noticed the concept as the series has become known for being littered with small hidden messages. These act as a sort of treat for fans who pay close attention to the details.

Easter eggs aren’t necessarily limited to media.

Instead, we have found that they have made their presence felt in the automotive community as well. Perhaps, the most common is the viral trend of Jeep owners trying to find their hidden animal. Essentially, Jeep decided to mold plastic animals into the plastic trim around the vehicle. These seem to vary depending on which Jeep you get.

The surprise can be exciting as Jeep owners have been on the hunt to find their animal. It doesn’t necessarily add any value to the vehicle but it’s a fun thing to explore.

It seems as if another brand under the Fiat Chrysler umbrella has decided to play this game as well.

It’s no secret that the release of RAM’s 1500 TRX was done directly in the spirit of competing with the Ford Raptor. In fact, some argue that the TRX was the swift kick in the rear that Ford needed in order to finally release a GT500 powered Raptor itself. While some brands would just compete quietly, RAM appears to be sending a loud and clear message to its competition through the form of an Easter Egg.


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TRX Easter Egg 🤣🤣🤣 . . #ramtrx #hatersgonnahate #raptorkiller #ramtrucks

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Video has been circulating around Instagram from user @catchmeoffroad that shows the hood of a TRX popped. From there, the person behind the video removes a plastic cover and underneath, similar to the animals found embedded in Jeep plastic, we find the image of a T-Rex with a Raptor in its mouth.

As we connect the dots, we can then infer that TRX is short for T-Rex and the Raptor is obviously representative of Ford’s offering in the category.

We’re not quite sure that this Easter egg is unique to each TRX or if it’s the same for all of them. However, it’s hard to deny that this sort of in-your-face move is rather exciting. In an industry where everybody just seems to try and stay quiet, fly under the radar, and make their money, we can’t help but love that FCA brands try to bring some attitude to the table.


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