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San Antonio, TX (February 23, 2021) – VP Racing Fuels Inc., a global leader in performance fuels, lubricants, and additives, today announced the VP Madditive product line has been named the Official Performance Additive of IMSA.

“We are excited to continue the expansion of our IMSA relationship with our technologically advanced Madditives as the Official Performance Additives of IMSA,” said Bruce Hendel, Vice President of North American Sales – Race Fuel and Consumer Products for VP Racing Fuels. “Joining our official fuel and Stay Frosty® coolants, our full line of Madditives include cutting-edge octane improvers, fuel stabilizers, fuel system cleaners, and combustion improvers for both gas and diesel. Like our fuels and coolants, all Madditive products bring peak performance to IMSA race teams and fans alike.”

With Madditive signage at select races and participation at car corrals, VP Racing Fuels will be even more prominent at IMSA events. Fans can learn Madditives products’ benefits, including Octanium® Unleaded Octane Booster, Power Boost™ to clean fuel systems and remove deposits from the engine combustion chamber, Fuel System Cleaner, 622 Racing Brake Fluid, and more.

“VP Racing Fuels has worked with IMSA to find creative ways to expand our long-term partnership,” added Brandon Huddleston, IMSA Vice President, Partnership Marketing and Business Development. “The way our partnership has grown over the years, from Official Fuel Supplier to Official Performance Coolant and now to include Official Performance Additive, speaks to VP’s growth within the automotive performance sector and to the opportunities provided by IMSA’s growing audience.”

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products.

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