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Old School Square Body Commercials Remind us of What Culture is Missing These Days

These days, we ask a lot of modern trucks. Not only do we expect a complete workhorse of a machine. We also want lots of creature comforts. Trucks have definitely evolved a long way over the timeline. Back in, say, the late 70s, they were nothing more than machines designed to get the job completed.

Because of that, pickup trucks were a little bit cheaper. Even when we account for inflation, they seem like a pretty good deal by today’s standards. In the current market, trucks are not only more complex but also tend to be a more popular segment as well.

This time, we check out a series of commercials that were used to showcase the C10 square body Chevy trucks. With the ads, we see how advertising has evolved over the years as well. These commercials are almost unlike anything that we would see as far as attempts to sell vehicles go. The vintage ads have nostalgia flowing out of every pore for those who were around in those days. Those who weren’t… Might notice a couple of key details that really stick out as strange by today’s standards.


From pricing to available equipment, just about everything seems like a foreign world compared to today’s market. A couple of decades ago trucks were trucks which meant that they really liked to focus on function and getting the job done. Today, things have become a bit plusher.

Needless to say, things are definitely in an entirely different world than they were back then. By following along with the video below and above from Truck180, we get to take a look into the past. Things were, far and wide, much simpler back in those days. Whether that is for better or worse is up for interpretation. There’s no denying that the world has gone through some crazy changes since then.