Why Ferrari Banned Floyd Mayweather From Buying its Cars

With pretty much every automotive manufacturer out there, any consumer can simply purchase one of their vehicles if said consumer has enough money and there are enough examples available to buy. However, there is one brand that has become synonymous with forcing its buyers to qualify to purchase certain models, regardless of the buyer’s financial standing. That brand, of course, is Ferrari.

While this idea is unconventional, it seems to be something that has worked out for the Italian supercar manufacturer. By creating a barrier to entry that limits its customer base to those who are going to represent the brand in a way that Ferrari sees to be a good light, it seems as if Ferrari has created a feeling of exclusivity for its product beyond the price barrier. With some of the more sought-after cars, customers will even have to prove their loyalty to Ferrari by purchasing a variety of lower-tier models before they are even allowed in the conversation to buy one of the more exclusive cars.

Some of the names that have popped up on the list of individuals who aren’t allowed to buy Ferraris might just shock you. Among them, we find people like Justin Bieber, Kim Kardashian, and even Floyd Mayweather. As some of the highest ranking A-list celebrities in the world, one would think that maybe Ferrari would be a bit more hesitant to ban these individuals from purchasing its vehicles. However, due to situations like Bieber repainting cars or modifying them, all three of those names have been put on Ferraris’s blacklist. In the case of Mayweather in particular, he was banned from purchasing a new Ferrari because he went against the brand’s wishes for its customers to not sell the cars within a year after buying them.

Even though these concepts might seem absurd to some, the video below from Athletic Interest explains how such a process has really worked wonders for the Italian supercar manufacturer. I guess that when it turns out that you’re looking for a very exclusive customer base, cutting ties with some folks might be in your best interest, even if one of them is arguably the greatest boxer of all time.