GM STRUGGLING To Sell TRUCKS | Truck Market CRASH?!

When it comes to those who report on the automotive industry and really want to get clicks, they will, time and time again, warn their viewers that a crash is going to come. In fact, this phenomenon is not exclusive to the car community. Instead, selling the idea that the world is on fire and we have no way out has made a lot of people a lot of money over the years, even if the presented data doesn’t exactly align with the story.

This time, we check in with YouTube creator, Brian Mello, who takes on the idea of the market crashing as it pertains to new vehicle sales. Our host works at a General Motors dealership and has extensive experience to pull from in order to figure out if this market crash is upon us or if it’s just a bunch of people looking to get clicks.

As it turns out, the answer is not as simple as all these other creators have been shoving in the headlines. Instead, as any intelligent person might be able to deduce, the real answer is relatively complex and depends on a whole variety of factors.

For example, one piece of hard data that our host delivers to us is that GM’s first-quarter sales this year are up over 18% from a year ago. He does acknowledge that some of this was bound to come as supply chains come back together after being broken for so long, but sales being up that much does not exactly point to a market crash, now does it?

Below, we get to dive into the bigger picture as Mello attempts to take apart the data along with throwing in a little bit of anecdotal data as well when he tells us that at the dealership where he works, people seem to be lining up out the door to order new trucks.