Super Bowl: BMW & Christopher Walken team up with Usher
One of the fascinating aspects of the Super Bowl, the NFL’s grandest event of the year, is the allure it holds for people who may not typically follow football: the commercials.
In recent years, the Super Bowl commercials have evolved into a distinct art form. With each 30-second slot commanding a staggering $7 million this year, companies are under immense pressure to deliver memorable and effective advertisements.
Enter BMW, which has already unveiled its Super Bowl commercial, a minute-long spectacle that comes with a hefty price tag of $14 million for a single airing.
The debate arises: Can a commercial truly be considered a Super Bowl ad if it’s released days or even weeks before the game itself? While this question sparks discussions about the tradition and excitement surrounding Super Bowl commercials, let’s focus on what BMW has in store for viewers this time around with the early release, because I could blab on and on about this topic for hours.
BMW has recruited the talents of renowned actor, Christopher Walken, and music icon, Usher, for their commercial. The ad follows Walken through a typical day filled with encounters with individuals attempting to imitate his distinctive voice – a likely source of frustration for the seasoned actor. However, the plot takes an unexpected turn when Walken runs into Usher, who subtly hints at his upcoming performance at the Super Bowl halftime show.
While BMW’s commercial may not push the boundaries of creativity as some might hope, it offers a safe yet star-studded approach to capturing viewers’ attention. For those enamored with celebrity appearances, this ad promises to be a treat.
As the Super Bowl transcends its status as a football game, drawing audiences from all walks of life with its captivating commercials, it’s going to be exciting to see if brands are able to get creative this year.
With BMW’s high-profile advertisement featuring Walken and Usher, viewers can expect a blend of entertainment and celebrity allure during the commercial breaks of the big game.
